TRUSTED BY TOP BRANDS

TRUSTED BY TOP BRANDS

TRUSTED BY TOP BRANDS

About me

I’m an SEO consultant specializing in healthcare and high-growth startups, building defensible SEO programs designed to scale.

Background

I taught myself SEO in 2019 as a junior marketer.

Since then, I’ve helped multiple healthcare companies turn organic search into a meaningful growth channel, supporting revenue, lead volume, and customer acquisition across multiple stages of growth.

As an SEO consultant, I own SEO from strategy through execution, including hiring and managing writers, overseeing content operations at scale, setting KPIs, and reporting performance directly to leadership.

Companies I've worked with

  • Nourish

  • Zest Health

  • K Health

  • Berries AI

  • Blossom Health

  • Check out my case studies

Expertise

I specialize in healthcare SEO and organic growth, and have led search programs end to end for several venture-backed healthcare companies, including two unicorns.

My experience spans nutrition, telehealth, mental health, senior care, and women’s health. Today, that work goes beyond traditional SEO to include AI search visibility and PR-led authority, so your brand shows up wherever patients are looking for answers.

I’ve served as the primary decision-maker for organic strategy, regularly presenting results to founders and executives and partnering closely with paid and growth teams to tie organic to broader acquisition goals.

I’m often brought in to build organic from scratch, scale it during periods of fast growth, or stabilize performance in complex healthcare environments.

How I Work

My approach is fast-moving and execution-focused, built for teams that need organic to grow as quickly as the business does.

I offer a done-for-you approach, so your internal team can stay focused on their core responsibilities while strategy, content, AI visibility, and authority-building move forward together.

This system is built to show results early and scale sustainably over time.

These are real results from my clients. ➡️

Personal

I live just outside of NYC with my husband, Sam, and our mini goldendoodle, Clayton. When I’m not working, you can usually find me:

  • 👩🏻‍🍳 Cooking and baking

  • 💙 Actively involved in the Women in Tech SEO community

  • 🏐 Playing volleyball

  • 🤝 Volunteering at my church

I'm also an SEO mentor and speaker.

I recently spoke at Women in Tech SEO Fest Portland 2026!

Read about my talk here.

Featured

Services

Services

From strategy and content to AI search visibility and authority-building, I cover every part of organic growth, built together so each piece strengthens the others.

Organic Growth Strategy

I turn search and AI visibility data into a clear, prioritized plan, so you know exactly what to publish, fix, and invest in next, and how it ties to revenue.

Keyword strategy

Organic growth audits

Executive reporting

Competitor analysis

Organic Growth Strategy

I turn search and AI visibility data into a clear, prioritized plan, so you know exactly what to publish, fix, and invest in next, and how it ties to revenue.

Keyword strategy

Organic growth audits

Executive reporting

Competitor analysis

Organic Growth Strategy

I turn search and AI visibility data into a clear, prioritized plan, so you know exactly what to publish, fix, and invest in next, and how it ties to revenue.

Keyword strategy

Organic growth audits

Executive reporting

Competitor analysis

Organic Growth Strategy

I turn search and AI visibility data into a clear, prioritized plan, so you know exactly what to publish, fix, and invest in next, and how it ties to revenue.

Keyword strategy

Organic growth audits

Executive reporting

Competitor analysis

Editorial Execution

I build end-to-end content systems so content isn’t just created, but reviewed, approved, optimized, and published efficiently, at the pace a growing company needs.

Content briefs

Editorial systems

Clinical review

Scalable publishing

Editorial Execution

I build end-to-end content systems so content isn’t just created, but reviewed, approved, optimized, and published efficiently, at the pace a growing company needs.

Content briefs

Editorial systems

Clinical review

Scalable publishing

Editorial Execution

I build end-to-end content systems so content isn’t just created, but reviewed, approved, optimized, and published efficiently, at the pace a growing company needs.

Content briefs

Editorial systems

Clinical review

Scalable publishing

Technical SEO & AI Visibility

Great content can’t perform if your site is holding it back, or if AI tools can’t find and trust it. I make sure your site is built to rank in search and get cited in AI answers.

Technical audits

On-Page SEO

AI search visibility

Prompt & citation tracking

Technical SEO & AI Visibility

Great content can’t perform if your site is holding it back, or if AI tools can’t find and trust it. I make sure your site is built to rank in search and get cited in AI answers.

Technical audits

On-Page SEO

AI search visibility

Prompt & citation tracking

Technical SEO & AI Visibility

Great content can’t perform if your site is holding it back, or if AI tools can’t find and trust it. I make sure your site is built to rank in search and get cited in AI answers.

Technical audits

On-Page SEO

AI search visibility

Prompt & citation tracking

Authority & Digital PR

In healthcare, trust is everything. I build your brand’s authority through PR-led link building and earned media, the signals both Google and AI tools rely on.

PR-led link building

Earned media

Brand mentions

Paid & organic alignment

Authority & Digital PR

In healthcare, trust is everything. I build your brand’s authority through PR-led link building and earned media, the signals both Google and AI tools rely on.

PR-led link building

Earned media

Brand mentions

Paid & organic alignment

Authority & Digital PR

In healthcare, trust is everything. I build your brand’s authority through PR-led link building and earned media, the signals both Google and AI tools rely on.

PR-led link building

Earned media

Brand mentions

Paid & organic alignment

Testimonials

Testimonials

SEO works best when it’s collaborative. These words come from clients I’ve partnered with.

Frequently asked questions

Frequently asked questions

How do you typically work with clients?

I offer both ongoing retainers and project-based SEO engagements, depending on your goals. If you're not sure which option is the best fit, you're welcome to book a free discovery call. If you're looking for expert guidance without an ongoing commitment, you can also book a paid 1:1 Power Hour Strategy Session for personalized SEO advice and actionable recommendations.

How do you typically work with clients?

What types of clients do you work with?

I work with fast-growing healthcare startups, typically venture-backed teams in telehealth, mental health, nutrition, senior care, and women’s health that want organic search to become a true acquisition channel.

What types of clients do you work with?

Do you offer support for freelancers or writers?

Yes! I offer coaching for freelance SEO consultants and healthcare marketers. If you're looking for personalized guidance, you can book a 1:1 coaching session.

Do you offer support for freelancers or writers?

What’s your process like once we start working together?

What’s your process like once we start working together?

How long does it take to see results from SEO?

How long does it take to see results from SEO?

What is GEO (Generative Engine Optimization), and do you offer it as part of your services?

What is GEO (Generative Engine Optimization), and do you offer it as part of your services?

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© 2026 Copyright. All right reserved

© 2026 Copyright. All right reserved

© 2026 Copyright. All right reserved

© 2026 Copyright. All right reserved