TRUSTED BY TOP BRANDS

TRUSTED BY TOP BRANDS

TRUSTED BY TOP BRANDS

About me

I’m an SEO consultant specializing in healthcare and high-growth startups, building defensible SEO programs designed to scale.

Background

I taught myself SEO in 2019 as a junior marketer.

Since then, I’ve helped multiple healthcare companies turn organic search into a meaningful growth channel, supporting revenue, lead volume, and customer acquisition across multiple stages of growth.

As an SEO consultant, I own SEO from strategy through execution, including hiring and managing writers, overseeing content operations at scale, setting KPIs, and reporting performance directly to leadership.

Companies I've worked with

  • Nourish

  • Zest Health

  • K Health

  • Berries AI

  • Blossom Health

  • Check out my case studies

Expertise

I specialize in healthcare SEO and have led search programs end to end for several venture-backed healthcare companies, including two unicorns.

My experience spans nutrition, telehealth, mental health, senior care, and women’s health, with a focus on building SEO programs that support business growth.

I’ve served as the primary decision-maker for SEO strategy, regularly presenting results to founders and executives and partnering closely with paid and growth teams to align SEO with broader acquisition efforts.

I’m often brought in to build SEO from scratch, scale it efficiently, or stabilize performance in complex healthcare environments.

How I Work

My approach is intentionally scrappy, fast-moving, and execution-focused.

Unlike traditional agencies, I'm very hands-on and execution focused.

I offer a done-for-you approach allowing internal teams to stay focused on their core responsibilities while strategy and implementation move forward quickly.

This system to built to show results early and scale sustainably over time.

These are real results from my clients. ➡️

Personal

I live just outside of NYC with my husband, Sam, and our mini goldendoodle, Clayton. When I’m not working, you can usually find me:

  • 👩🏻‍🍳 Cooking and baking

  • 💙 Actively involved in the Women in Tech SEO community

  • 🏐 Playing volleyball

I'm also an SEO mentor and speaker.

Upcoming: I'll be speaking at Women in Tech SEO Fest Portland 2026!

Featured

Services

Services

From strategy and roadmapping to content systems, technical optimization, and ongoing consulting — I cover all the essential organic search areas for your business.

SEO Strategy

I help brands turn search data into a clear, prioritized SEO plan so you’re not guessing what to publish, fix, or invest in next.

Keyword strategy

SEO audits

Landing page development

Competitor analysis

SEO Strategy

I help brands turn search data into a clear, prioritized SEO plan so you’re not guessing what to publish, fix, or invest in next.

Keyword strategy

SEO audits

Landing page development

Competitor analysis

SEO Strategy

I help brands turn search data into a clear, prioritized SEO plan so you’re not guessing what to publish, fix, or invest in next.

Keyword strategy

SEO audits

Landing page development

Competitor analysis

SEO Strategy

I help brands turn search data into a clear, prioritized SEO plan so you’re not guessing what to publish, fix, or invest in next.

Keyword strategy

SEO audits

Landing page development

Competitor analysis

Editorial Execution

I build end-to-end SEO content systems so content isn’t just created, but reviewed, approved, optimized, and published efficiently.

Content briefs

Editorial systems

Clinical review

Scalable publishing

Editorial Execution

I build end-to-end SEO content systems so content isn’t just created, but reviewed, approved, optimized, and published efficiently.

Content briefs

Editorial systems

Clinical review

Scalable publishing

Editorial Execution

I build end-to-end SEO content systems so content isn’t just created, but reviewed, approved, optimized, and published efficiently.

Content briefs

Editorial systems

Clinical review

Scalable publishing

Editorial Execution

I build end-to-end SEO content systems so content isn’t just created, but reviewed, approved, optimized, and published efficiently.

Content briefs

Editorial systems

Clinical review

Scalable publishing

Technical SEO & AI Visibility

Great content can’t perform if your site is holding it back. I identify and prioritize technical and on-page improvements that support business growth.

Technical audits

On-Page SEO

Internal linking

GEO opportunities

Technical SEO & AI Visibility

Great content can’t perform if your site is holding it back. I identify and prioritize technical and on-page improvements that support business growth.

Technical audits

On-Page SEO

Internal linking

GEO opportunities

Technical SEO & AI Visibility

Great content can’t perform if your site is holding it back. I identify and prioritize technical and on-page improvements that support business growth.

Technical audits

On-Page SEO

Internal linking

GEO opportunities

Technical SEO & AI Visibility

Great content can’t perform if your site is holding it back. I identify and prioritize technical and on-page improvements that support business growth.

Technical audits

On-Page SEO

Internal linking

GEO opportunities

SEO Consulting, Reporting & Growth Enablement

I act as a strategic SEO partner supporting decision-making across content, product, paid media, and lifecycle marketing.

Dashboard creation

Analytic reporting

Team enablement

Actionable insights

SEO Consulting, Reporting & Growth Enablement

I act as a strategic SEO partner supporting decision-making across content, product, paid media, and lifecycle marketing.

Dashboard creation

Analytic reporting

Team enablement

Actionable insights

SEO Consulting, Reporting & Growth Enablement

I act as a strategic SEO partner supporting decision-making across content, product, paid media, and lifecycle marketing.

Dashboard creation

Analytic reporting

Team enablement

Actionable insights

SEO Consulting, Reporting & Growth Enablement

I act as a strategic SEO partner supporting decision-making across content, product, paid media, and lifecycle marketing.

Dashboard creation

Analytic reporting

Team enablement

Actionable insights

Testimonials

Testimonials

SEO works best when it’s collaborative. These words come from clients I’ve partnered with.

Frequently asked questions

Frequently asked questions

What types of clients do you work with?

I work with founders, startups, and growing brands primarily in healthcare and service-based industries who want sustainable, ethical SEO and content strategies that actually drive business results, not just traffic.

What types of clients do you work with?

What types of clients do you work with?

I work with founders, startups, and growing brands primarily in healthcare and service-based industries who want sustainable, ethical SEO and content strategies that actually drive business results, not just traffic.

What types of clients do you work with?

I work with founders, startups, and growing brands primarily in healthcare and service-based industries who want sustainable, ethical SEO and content strategies that actually drive business results, not just traffic.

What’s your process like once we start working together?

What’s your process like once we start working together?

What’s your process like once we start working together?

What’s your process like once we start working together?

How long does it take to see results from SEO?

How long does it take to see results from SEO?

How long does it take to see results from SEO?

How long does it take to see results from SEO?

What is GEO (Generative Engine Optimization), and do you offer it as part of your services?

What is GEO (Generative Engine Optimization), and do you offer it as part of your services?

What is GEO (Generative Engine Optimization), and do you offer it as part of your services?

What is GEO (Generative Engine Optimization), and do you offer it as part of your services?